As we step into a new year, we’re taking a moment to look back at some of the incredible moments that made 2024 unforgettable. One such moment was when Elm & Grey was featured in the November edition of Women & Home—a milestone that continues to resonate with us as we reflect on our journey. While the feature was in November, we’re sharing this exciting news now because it encapsulates so much of what we’ve worked toward over the past year and gives us the opportunity to acknowledge the support of our wonderful community.

This special feature highlights the inspiring journey of our founders, Claire and Ness, and their shared passion for luxury home accessories and fragrance. Their story is one of determination, vision, and dedication—qualities that have defined the growth of Elm & Grey since its inception.

The Journey of Claire and Ness

Claire and Ness’ path began with a shared love for creating elegant, serene interiors and luxurious home fragrances. Their vision was simple: to craft products that would bring warmth and sophistication to homes. What started as a creative idea has since blossomed into a thriving business, one that has touched the lives of many by transforming everyday spaces into calming, beautiful retreats.

In the Women & Home feature, Claire and Ness open up about the early days of Elm & Grey, the obstacles they faced, and the lessons they’ve learned along the way. They emphasise the importance of staying true to their values—creating products that combine luxury with accessibility, all while maintaining an unwavering commitment to quality and craftsmanship.

Building a Brand with Heart

At Elm & Grey, we believe that every home deserves to feel special. That belief has driven Claire and Ness to craft products that connect with people on an emotional level, whether through the calming scents of our home fragrances or the timeless elegance of our home accessories. It’s this personal connection to the brand that has resonated so deeply with our customers, helping us create pieces that elevate spaces and add a personal touch to every corner of your home.

The Women & Home feature beautifully captures this ethos, shedding light on Claire and Ness’s commitment to creating with purpose. For us, it’s never just about making beautiful things—it’s about creating products that transform homes into havens.

A Year of Reflection and Growth

Looking back at 2024, we are incredibly proud of how far Elm & Grey has come. From humble beginnings to becoming a brand that’s featured in major publications like Women & Home, we’re reminded of the power of passion, dedication, and community. This feature marks not just a milestone for our brand, but also a reflection of the journey we’ve taken together with our incredible customers, artisans, and suppliers.

The growth of Elm & Grey has been supported largely by word of mouth, community encouragement, and collaborations that have helped us expand our reach. As we look ahead to the future, we’re excited for the continued opportunity to share our passion with the world.

Thank you for being part of our journey. We can’t wait to continue creating products that bring warmth, sophistication, and serenity to your home in 2025.