As we move into the new year, many are embracing the quiet luxury trend, an aesthetic that blends understated elegance with lasting quality. This style is all about creating a serene, sophisticated atmosphere that feels expensive but never ostentatious. At Elm & Grey, we are deeply inspired by this trend, as it aligns perfectly with our philosophy of crafting luxurious yet accessible products that elevate your home into a haven of warmth and serenity. Let’s explore how to bring this timeless and refined aesthetic into your space with some key design principles inspired by the quiet luxury trend.

1. Embrace a Calm and Neutral Colour Palette

The foundation of the quiet luxury aesthetic lies in a soothing, neutral colour scheme. Think soft whites, warm beiges, taupes, and greys that create a gentle backdrop for the rest of your decor. This pared-back palette brings a sense of tranquility and makes the space feel open, light, and calming.

Pantone’s Colour of the Year 2025, Mocha Mousse, perfectly embodies this trend—its rich, earthy tone adds warmth and depth while maintaining a refined, understated elegance. Whether introduced through textured cushions, vases, or hand-poured candles, this inviting shade enhances the sense of quiet luxury, offering a timeless and sophisticated foundation for your home.

At Elm & Grey, our collection of home fragrances—such as our popular 'Myrrh & Tonka' fragrance range and our latest fragrance  'Amber, Patchouli & Vanilla' —captures this essence, offering subtle, elegant scents that enhance the atmosphere without overpowering it. Incorporating natural tones and muted hues into your interiors, paired with these delicate fragrances, allows your home to exude an air of sophistication that feels both calming and luxurious.

2. Invest in Curated, Quality Pieces

In a world where trends come and go, quiet luxury encourages us to slow down and choose quality over quantity. Instead of filling your home with excessive items, focus on curating a collection of pieces that speak to your personal style and offer lasting value.

Elm & Grey’s range of handcrafted, artisan home fragrances and accessories is designed with this philosophy in mind. Whether it’s our sleek, minimalist diffusers or our hand-poured luxury candles, each item is chosen for its timeless appeal and the craftsmanship behind it. A well-placed candle or decorative piece becomes a statement of sophistication, making your home feel thoughtfully designed.

3. Incorporate Luxurious, Tactile Materials

Materiality plays a significant role in the quiet luxury trend, and creating a tactile, rich environment is key. Materials like linen, velvet, and soft wool offer that coveted touch of opulence that elevates any space. These fabrics invite both visual and physical engagement, enhancing the luxurious feel of your home.

For us at Elm & Grey, this focus on tactile luxury translates into our hand-poured candles, which are crafted from eco-friendly, vegan wax blends. The smooth texture of our candles and their gentle, consistent burn adds an indulgent touch to any room, while our fragrance selections—ranging from fresh florals to woody notes—complement the tactile experience with scents that feel rich and comforting.

4. Opt for Soft, Curved Furnishings

While clean lines are important, the quiet luxury aesthetic favours furniture with soft, flowing shapes over harsh, angular designs. This approach ensures a sense of harmony and softness in the room, making the space feel more inviting and effortlessly chic.

Incorporating soft, rounded furniture with elegant details, such as plush cushions and understated finishes, creates a relaxed yet luxurious atmosphere. Choose pieces that invite you to sink in and feel at home, much like the warmth that our Elm & Grey candles bring to your living spaces. Whether it's a lounge chair or an armchair, the furniture should feel as comforting as it is sophisticated.

5. Upgrade Your Small Details

Sometimes, it’s the little things that make the biggest impact. The quiet luxury trend is all about making subtle, but meaningful upgrades to your home’s fixtures and finishes. Investing in high-quality, timeless pieces like bespoke shelving, sleek furniture, or even artisanal home fragrances can completely transform a space without overwhelming it.

The quiet luxury trend is more than just an aesthetic; it’s a philosophy that speaks to the enduring value of well-crafted, thoughtful design. At Elm & Grey, we embrace this ethos, creating products that elevate your home in a way that feels both luxurious and approachable. As we continue to craft home accessories and fragrances that evoke warmth, sophistication, and serenity, we hope to inspire you to create a space that feels timeless, tranquil, and undeniably luxe.